What is 1:1 marketing?

According to WhatIs.com, one-to-one marketing (sometimes expressed as 1:1 marketing) is a customer relationship management strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. Only the term is new; the approach is almost as old as commerce itself. In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer’s preferences and characteristics and using that knowledge to provide better service. One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions.

How can 1:1 marketing benefit me?

One-to-one marketing provides a direct link between you and your customer. By utilizing the everyday data that you keep on your customers, you can leverage their preferences against your products to increase customer loyalty. It’s simple: by making your customers feel like you took the time to notice something unique about them (for example, that they tend to buy one type of product over another), they become more likely to give your business another visit, and even better, to spend more money during their average shopping trip or service call.

What applications does 1:1 marketing have?

Currently, the best 1:1 marketing techniques involve direct mail. Target Copy can design customized postcards, letters, brochures, and mailing packages to suit your needs and the needs of your customers. See the 1:1 Marketing section under Services for examples and further detail.